SEO at scale is an engineering problem. I build the systems that solve it.
Head of SEO and AI Solutions at a leading Dubai real-estate brokerage: 6 languages, 3 GCC markets, 15 years of experience, 9 in SEO. I build the production data and content pipelines behind organic growth, with validation gates so nothing unverified ships. Open to SEO leadership conversations and select advisory work.
In my current role, leading SEO and AI for a Dubai real-estate brokerage:
Selected work
Property market intelligence platform
Problem: Property-transaction data was locked in PDFs and slow portals; every market claim was unsourced or took days to verify by hand. System: Turning a government property-transaction firehose into a queryable intelligence layer that powers verifiable market reports.
Content intelligence engine
Problem: Content teams decided what to write from intuition, with no live read on demand, competition, or decay. System: GSC and Ahrefs data, surfaced through MCP, driving content prioritization and decisioning instead of guesswork.
Automated market-report generation
Problem: Hundreds of market reports were trapped as PDFs, invisible to search and impossible to reuse as web content. System: A multi-agent pipeline that rebuilds PDF market reports as schema-marked, indexable HTML at scale.
Multilingual SEO operations
Problem: Six languages across three markets were managed by hand, so hreflang errors and localization gaps were constant and slow to catch. System: Running SEO across 6 languages and 3 GCC markets with automation handling hreflang and localization QA.
What I bring to a project:
Multilingual SEO (EN/AR/RU/DE/FR/ZH, including RTL and European languages), technical SEO, content systems, GCC markets, schema and structured data at scale.
Python, FastAPI, React, PostgreSQL, BigQuery, DuckDB, Claude and OpenAI APIs, MCP integrations, Docker on GCP, Streamlit.
About
I think the next decade of organic growth belongs to people who can build the systems, not just run the playbooks. So I build them: data pipelines that refuse to publish a number they cannot trace, content automation with QC gates, search intelligence wired into real decisions. Fifteen years of experience, nine in SEO, from specialist to department head: agency accounts at OMD, Reprise, and Publicis (Zain, Mashreq, Nestle MENA), now Head of SEO and AI Solutions at a leading Dubai real-estate brokerage, owning the department budget and team across 6 languages and 3 GCC markets. Based in Dubai. Open to SEO leadership conversations and select advisory work.
Work with me
SEO systems & technical audits
Find what is throttling organic growth and fix it: architecture, crawl and indexation, structured data at scale.
AI content pipelines
Turn your data into content that ships, with QC gates so no figure is hallucinated and nothing publishes unverified.
Search intelligence tooling
Know what to do next: GSC, Ahrefs, and MCP wired into dashboards and decisioning instead of guesswork.